Privacy Policy - Laws of Love

Data Controller and Contact Details

Data controller: Laws of Love, operating as a brand of Geniosity Solutions Ltd

Registered country: United Kingdom

Contact email for privacy matters: mail@geniosity.co

If you have any questions about this Privacy Policy or how your data is handled, you can contact us using the email above.

Interpretation and Definitions

"Company", "we", "us", "our": Laws of Love, operating as a brand of Geniosity Solutions Ltd.
"You": The individual using the service, or the organisation on whose behalf the individual uses the service.
"Website": The Laws of Love site (part of Geniosity Solutions Ltd), accessible from brilliantlyusefulcrew.com or any page that links to this Policy.
"Country": United Kingdom.
"Personal Data": Any information relating to an identified or identifiable individual.
"Usage Data": Data collected automatically when using the service (e.g. IP address, browser type, pages visited, time and date of visit, device identifiers).
"Account": A unique account created for you to access our service.
"Service Provider": Any natural or legal person who processes data on our behalf (for example, hosting, analytics, or email service providers).
"Cookies": Small files stored on your device that help us operate and improve the Website.

Types of Data Collected

Personal Data

We may collect the following types of Personal Data when you use our service or communicate with us:

Name (first and last name)
Email address
Any information you choose to provide in forms, comments, or correspondence

Usage Data

Usage Data is collected automatically and may include:

IP address and approximate location
Browser type and version
Device type and operating system
Pages visited, time and date of visits, and time spent on pages
Referring URLs and other diagnostic data

Cookies and Tracking Technologies

We use Cookies and similar technologies (such as pixels and tags) to:

Operate essential website functions
Remember your preferences
Analyse how our site is used

Types of Cookies Used:

Necessary/Essential Cookies – Required for core functionality and security.
Consent/Cookie banner Cookies – Remember your cookie choices.
Functionality Cookies – Remember preferences, such as language or login details.

You can control Cookies through your browser settings. If you disable Cookies, some features of the Website may not function correctly.

Purposes and Lawful Bases for Processing

We process your Personal Data only where we have a lawful basis under UK GDPR.

We may use your Personal Data for the following purposes and lawful bases:

To Provide and Maintain the Service

Including monitoring usage and ensuring security and performance

Lawful basis: Legitimate interests (running and protecting our business and services)

To Manage Your Account and User Relationship

Allowing you to access registered-user features

Lawful basis: Performance of a contract (or steps taken at your request before entering a contract)

To Communicate With You

Responding to queries, providing updates, or service-related communications

Lawful basis: Legitimate interests (responding to enquiries, providing customer service)

To Send You Marketing Communications

For example news, offers, updates. Only where you have opted in or where soft opt-in is permitted

Lawful basis: Consent, or legitimate interests where legally permitted

You can opt out of marketing at any time by using the unsubscribe link or contacting us.

For Analytics and Improvement of Our Website and Services

Understanding how users interact with the site, improving content and usability

Lawful basis: Legitimate interests (improving our services and user experience)

For Business Transfers or Restructuring

In case of a merger, acquisition, or sale of assets

Lawful basis: Legitimate interests (enabling business changes)

To Comply With Legal Obligations

Meeting legal, regulatory, tax or accounting requirements

Lawful basis: Legal obligation

Sharing Your Personal Data

We may share your Personal Data with:

Service Providers

For hosting, analytics, email delivery, or other support services, under written contracts and with appropriate safeguards.

Professional Advisers

Including lawyers, auditors, and insurers where necessary for business or legal reasons.

Business Transferees

In connection with any merger, sale of company assets, or similar transaction.

Public Authorities or Regulators

Where required by law or to protect our rights or the rights of others.

We do not sell your Personal Data.

International Transfers

Your data may be processed and stored in the United Kingdom and in other countries where our Service Providers operate. Where data is transferred outside the UK, we will ensure appropriate safeguards are in place, such as:

Adequacy regulations; or
Standard contractual clauses or equivalent safeguards.

Data Retention

We keep Personal Data only for as long as necessary for the purposes described in this Policy or as required by law. Retention periods depend on:

The nature of the data
The purpose of processing
Legal or regulatory requirements

When data is no longer needed, it will be securely deleted or anonymised.

Your Data Protection Rights (UK GDPR)

Under UK data protection law, you have the following rights in relation to your Personal Data:

Right to be informed – To receive clear information about how your data is used (this Privacy Policy).
Right of access – To request a copy of the Personal Data we hold about you.
Right to rectification – To request correction of inaccurate or incomplete data.
Right to erasure – To request deletion of your data in certain circumstances (the "right to be forgotten").
Right to restrict processing – To request that we limit the way we use your data in certain circumstances.
Right to data portability – To receive your data in a structured, commonly used, machine-readable format and request that we transfer it to another controller (where applicable).
Right to object – To object to processing based on legitimate interests or direct marketing.
Rights in relation to automated decision-making and profiling – To not be subject to decisions based solely on automated processing, including profiling, which produce legal or similarly significant effects (we do not currently carry out such processing).

Where processing is based on consent, you have the right to withdraw consent at any time, without affecting the lawfulness of processing before withdrawal.

To exercise any of your rights, please contact us at mail@geniosity.co.

Complaints and Your Right to Contact the ICO

If you have concerns about how your Personal Data is handled, you can contact us first at mail@geniosity.co and we will try to resolve the issue.

You also have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO):

Website: https://ico.org.uk
Telephone (UK): 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Security of Your Personal Data

We use appropriate technical and organisational measures to protect your Personal Data; however, no method of transmission or storage is completely secure, and absolute security cannot be guaranteed.

Children's Privacy

Our service is not directed to individuals under 18, and we do not knowingly collect data from anyone under 18. If you believe a child has provided us with Personal Data, please contact us so we can remove it.

Links to Other Websites

Our Website may link to third-party sites. We are not responsible for their content or privacy practices. You should review their privacy notices before providing any Personal Data.

Changes to This Privacy Policy

We may update this Policy from time to time. The updated version will be indicated by a new "Last updated" date. Where appropriate, we may notify you by email or a notice on the Website before changes take effect.

Contact Us

For any questions about this Privacy Policy or your data, please contact:

Email: mail@geniosity.co